By creating Oman’s premier lifestyle and leisure destination, Al Mouj Muscat has accelerated growth in the tourism sector. Record numbers of visitors are drawn to this oceanfront community, with the annual figure of 3.9m set to grow as the pandemic recedes.

Undoubtedly, travellers value Al Mouj Muscat’s commitment to creating memorable experiences. By investing in outstanding amenities, such as its 400-berth Gold Anchor Marina and its award-winning 18-hole golf course, Al Mouj attracts visitors with higher-than-average household incomes, who spend more time and money at the destination.

These achievements have led leading hotel operators to invest in Al Mouj Muscat because of quality, its proximity to the International Airport, and its business potential. The Kempinski Muscat and Mysk by Shaza currently offer 505 rooms, with five further luxury hotels in opening and planning phase. By carefully curating a mix of cultural, adventure, leisure and luxury experiences, Al Mouj will continue to attract discerning local, regional and international tourists to the Sultanate.

Carsten Wiegandt, General Manager of the five-star Kempinski Hotel Muscat, explains why the destination is optimal for prestigious brands: “The entire philosophy of Al Mouj is key. Its focus on excellence and its intelligent blend of amenities cleverly serves recreational travellers, residents and our business model.

“Travellers have told us that they feel many European resorts are overcrowded and that they have felt isolated from communities in other regions. In contrast, Al Mouj Muscat has created the perfect balance of authentic culture, natural beauty, unique leisure opportunities and a true sense of community. This is an active strategy that allows our sector to be confident that we can partner in growth.”